The Gayle Firm
Privacy Policy
We value your trust. This policy explains what personal information we collect, how we use it, when we disclose it, and the choices available to you.
Effective September 22, 2026
1. Scope
This Privacy Policy applies to The Gayle Firm ("The Gayle Firm," "we," "us," or "our") and describes our practices when you visit www.thegaylefirm.com, contact us, request information, inquire about services, subscribe to communications, or otherwise interact with us in a business context.
This policy does not apply to websites, platforms, or services that we do not own or control, even when they are linked from our website.
2. Information we collect
The information we collect depends on how you interact with us.
Information you provide
- Contact and professional information, such as your name, email address, phone number, company, job title, industry, and location.
- Inquiry and project information, such as the services you are interested in, your preferred timeline, organizational needs, project scope, budget information you choose to provide, and the contents of your message.
- Communications, including emails, meeting requests, survey responses, feedback, and other correspondence with us.
- Candidate information, such as a resume, employment history, education, qualifications, professional profiles, and other information submitted in connection with a recruiting or talent-related inquiry.
- Business transaction information, including proposal, contract, billing contact, and payment administration details. Payment card information, when applicable, is generally handled by the relevant payment processor rather than stored directly by us.
Information collected automatically
When you use our website, we and our service providers may automatically collect information such as your Internet Protocol (IP) address, browser type, device type, operating system, referring page, pages viewed, links selected, approximate location derived from IP address, and the dates and times of your visits. We may collect this information through cookies, pixels, logs, and similar technologies.
Information from other sources
We may receive business contact or professional information from clients, referrals, service providers, event organizers, social media and professional networking platforms, public sources, or business partners. We use that information in accordance with this policy and any restrictions imposed by the source.
Please do not use a general website form to send sensitive personal information such as Social Security numbers, government identification numbers, financial account credentials, medical records, or information about a person's health. Contact us first if a project requires the secure exchange of sensitive information.
3. How we use information
We may use personal information to:
- respond to questions, contact requests, and consulting inquiries;
- understand your needs and prepare proposals, recommendations, or contracts;
- deliver and administer management consulting, talent and employee experience, marketing, branding, image, and related services;
- support recruiting, candidate evaluation, workforce planning, and other talent-related activities;
- manage client, vendor, and professional relationships;
- operate, maintain, personalize, measure, and improve our website and services;
- send insights, updates, event information, or other marketing communications when permitted by law;
- protect the security and integrity of our website, systems, business, clients, and users;
- detect and prevent fraud, misuse, or unlawful activity;
- maintain records, enforce agreements, resolve disputes, and comply with legal, regulatory, tax, or professional obligations; and
- carry out another purpose disclosed to you when the information is collected or with your permission.
4. How we disclose information
We may disclose personal information in the following circumstances:
- Service providers. We may share information with companies that support our website, hosting, analytics, communications, scheduling, document management, payment administration, professional services, security, and other business operations. They are permitted to use information only as necessary to perform services for us, subject to applicable agreements and law.
- Clients and project partners. When you ask us to provide a service that involves a client, candidate, business partner, or other third party, we may disclose relevant information as needed to perform the requested work, at your direction, or with your permission.
- Professional advisers. We may disclose information to attorneys, accountants, insurers, auditors, and other advisers when reasonably necessary.
- Legal and safety reasons. We may disclose information when we believe it is required by law or legal process, or when reasonably necessary to protect rights, safety, security, or property; investigate misconduct; or enforce our agreements.
- Business changes. Information may be reviewed, transferred, or disclosed in connection with a merger, financing, acquisition, reorganization, sale of assets, or similar business transaction, including during related due diligence.
- With your direction or consent. We may disclose information for another purpose that we explain to you or that you authorize.
We do not sell personal information for money. Some analytics or advertising technologies, if enabled, may be considered "selling," "sharing," or targeted advertising under certain state privacy laws even when no money changes hands. Where applicable, we provide the legally required choices described below.
5. Cookies and analytics
Our website and service providers may use cookies and similar technologies to keep the site working, remember preferences, understand traffic and engagement, improve performance, and—if enabled—measure or support marketing.
These technologies may include:
- Necessary cookies required for security, navigation, forms, and core website functions;
- Functional cookies that remember settings or improve your experience;
- Analytics and performance cookies that help us understand how visitors use the site; and
- Marketing technologies that may measure campaigns or help show relevant content, if we choose to enable them.
You can manage cookies through your browser settings and, where available, our cookie banner or preference tool. Blocking some cookies may affect how the website functions. For additional details, review our Cookie Policy.
6. Marketing choices
You may unsubscribe from marketing emails at any time by using the unsubscribe link in the message or contacting us. Even if you opt out of marketing, we may still send non-promotional communications about an inquiry, project, transaction, contract, security matter, or our ongoing business relationship.
7. Data retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, maintain our business and client relationships, comply with legal and contractual obligations, resolve disputes, protect security, and enforce agreements. Retention periods vary based on the type and sensitivity of the information, the context in which it was collected, and applicable requirements. When information is no longer needed, we take reasonable steps to delete, deidentify, or securely dispose of it.
8. Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. However, no website, transmission, storage system, or security measure can be guaranteed to be completely secure. Please use care when deciding what information to send electronically.
9. Your privacy rights
Depending on where you live and which laws apply, you may have the right to request that we:
- confirm whether we process your personal information and provide access to it;
- correct inaccurate personal information;
- delete certain personal information;
- provide a portable copy of certain personal information;
- opt you out of the sale or sharing of personal information or its use for targeted advertising;
- limit certain uses or disclosures of sensitive personal information; or
- review an appeal if we deny an eligible request.
You may submit a request by emailing privacy@thegaylefirm.com. Please describe your request and provide enough information for us to identify the relevant records. We may take reasonable steps to verify your identity and authority before responding. An authorized agent may submit a request where permitted by law, but we may require proof of authorization and identity verification.
We will not discriminate against you for exercising an applicable privacy right. Rights are not absolute, and we may deny or limit a request when an exception applies. If we cannot fulfill a request, we will explain our decision when required.
Where legally required and technically available, we also process browser-based opt-out preference signals, such as Global Privacy Control, as a request to opt out for the browser or device sending the signal.
10. International visitors
The Gayle Firm is based in the United States. If you access our website or communicate with us from another country, your information may be transferred to, stored in, and processed in the United States or other places where our service providers operate. Privacy laws in those locations may differ from the laws where you live.
Where applicable law requires a legal basis for processing, we rely on one or more of the following: your consent; steps taken at your request before entering a contract or performance of a contract; our legitimate interests in operating, protecting, and improving our business and services; and compliance with legal obligations.
11. Children's privacy
Our website and services are intended for business and professional audiences and are not directed to children under 18. We do not knowingly collect personal information online from children under 13. If you believe a child has provided personal information to us, please contact us so we can review and, where appropriate, delete it.
12. Third-party links and services
Our website may link to or integrate third-party websites, social media platforms, scheduling tools, videos, maps, or other services. Those third parties may collect information directly from you and operate under their own privacy policies. We are not responsible for the privacy or security practices of services we do not control. We encourage you to review their policies before providing information.
13. Client and candidate data
In some engagements, we process personal information on behalf of a client—for example, information used in talent acquisition, employee experience, organizational assessment, or related consulting work. In those circumstances, the client generally determines why and how the information is processed, and our handling of the information is governed by the client's instructions and our agreement with that client.
If your request concerns information we process on behalf of one of our clients, we may direct your request to that client or ask you to contact the client directly.
14. Changes to this policy
We may update this Privacy Policy to reflect changes in our practices, services, technology, or legal obligations. The revised policy will be posted on this page with a new effective date. If a change is material, we may provide additional notice when appropriate.
15. Contact us
Questions about this policy or our privacy practices may be directed to:
The Gayle Firm
53 W Jackson Blvd, Suite 1210
Chicago, IL 60604
Email: privacy@thegaylefirm.com
General inquiries: info@thegaylefirm.com
Phone: 312-217-6564

